Point Size: Measurement of height of word
Typeface Families: Share common root name and Characterisitc
Type Styles:
Text Face - Body content
Display: Bigger bloder text
Decorative: For elaborate titles
Legability: How it is visible on the page
eg Reversed text
Robust text is better to see on a colour background
Leading: Distance measured from baseline of one of the type to the basline of the line that proceeds it
Tight Leading is harder to read!
e.g 18pt 18pt - 18pt 21pt
Kerning: Space between two letters
Columns: 7-10 words per line
8-10pt text
looks neater/easier to read
even flow - longest line at the top
Justification: fitting type into a measure and handling any space that isn't fitted with type
fully aligned used in newspapers
left/right lined best
Tracking: Overall space between letters
Orphan: Fragment of a paragraph only one or two lines long
Looks awkward and out of place
Widow: Word on its own at the end of a paragraph
Grid: System to organize type and image so info can be shown easily
e.g The Guardian
Jan Tschichold, 1928
The layout of this piece is to get the info across fast and quickly, showing that the left side is more important than the right and should be read first.
The colour yellow is known to grab attention, so with the combination of bright yellow and strong black writing it is used to grab the attention of the audiences quickly and easily.
Odermatt and Tissi, 1992
Will Kunz, 1995
Here is a more energetic layout, almost a wave effect, influencing where the viewer looks and what order they read the text.
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